Ambient marketing: Franek & Budda
place: Hala Koszyki, Warszawa
To promote the release of Frank Vegetable & Young Buddy’s new single , “Big Head,” we’ve created an artistic advertising mural on our wall in center of Warsaw. Campaign was expanded with ambient marketing activities: an interactive game on Instagram and an event related to the unveiling of the mural. The event featured a concert of artists, karaoke and vegetable juice tasting.
The mural is the first installment in a series of murals promoting young Polish music.